Scaling a Product Launch for a Global Networking Company
Industry: Networking & Infrastructure
Challenge: A global networking company struggled to position a new product in an increasingly competitive market.
Solution: I designed a go-to-market strategy, aligning messaging, sales enablement, and customer advocacy.
Outcome: The product achieved #1 or #2 market share within 24 months, generating new revenue streams.
Case Studies
Revitalizing Brand & Marketing for a Medium Enterprise
Industry: Technology
Challenge: A long-standing enterprise struggled to modernize its brand positioning amidst emerging competition.
Solution: I led a data-driven rebranding initiative, integrating AI-based customer insights and storytelling strategies.
Outcome: Reestablished the company as an innovative, industry leader, improving customer engagement by 50%.
Optimizing Business Processes for a Cybersecurity Company
Industry: Cybersecurity
Challenge: The product team lacked operational efficiency, slowing innovation cycles.
Solution: I interviewed internal organizations to understand how to optimize internal workflows, leveraged customer feedback to prioritize process improvements
Outcome: Improved cross-functional collaboration, reduced operational inefficiencies, and accelerated product releases.